The Great Chocolate Caper
Ever heard of Noka? I hadn’t, but it’s “the world’s #1 luxury chocolate” and one of the most expensive foods you can buy. Dallas Food has an outstanding investigation into the question: “Are Noka’s chocolates worth the money?” The ten-part report includes some of the best critical analysis I’ve seen of anything in the food industry, plus great chocolate history and trivia, valuable tasting notes, and it had me laughing out loud. (Thanks to Owen for the link.)
Paula said,
January 22, 2007 @ 1:35 am
I’ve never heard of this chocolate but I’d love to try it.
Olivia said,
January 22, 2007 @ 8:30 am
Well, I did just see it actually on sale in a local store (Neiman Marcus) for the first time the other day, but if you want to save some cash or save yourself the search, I strongly recommend reading at the very least the recap (part 10) of the Dallas Food story first.
Paula said,
January 22, 2007 @ 2:22 pm
I think there is a general consensus (albeit a stupid one) that the more expensive something is then the better it is. So maybe the company decided to put a ridiculous price on it to see what would happen. But you know, even after reading the article I would still want to try it just so I could make up my own mind about it.